If you are exploring where to print shirts for marketing purposes but you also need to find the best niche for your business to target you are at the right place. It is not a simple process but it can pay off. Some businesses think keeping things more general is the better way to bring in more customers but that can lead to messages that are not relevant or campaigns that are misunderstood or forgotten. Here are some ways you can find and target a niche market.
1) Identify what you are passionate about
You are already running or working with a business or group so it makes sense to target a niche area that you are interested in or passionate about. Think about your goals, personal interests, values, skills, experiences and hobbies.
2) Assess different markets and ideas
When you have some ideas you need to assess them and the markets they fall in to see whether company shirt printing targeted at them would work. Do some research on sales and use different tools to investigate. Things such as;
- Creating mind maps – This involves visualizing the ideas you have and putting them on some kind of board. You can choose to use online tools and add links, phrases and so on, or you can create an actual physical board.
- Using Google Trends – Consider things like what the current demand is in that niche, and factor in features, costs, positioning and quality.
- See what common questions and searches are within that niche – You can find what kind of questions people are asking in that market using sites like Quora. You can then better check out the questions and concerns people have and identify how you can solve them or answer them.
- Carry out keyword research – This means using something like Google Adwords keyword planner to see what the common keywords are in searches related to your business or your niche. Until you know the niche you are targeting you are not ready to look at where to print shirts.
3) See if people are interested
When you have done enough detailed research and have information gathered you now know there is a niche market for you to target with things like company shirt printing. At this point, you need to see if people are interested. You could set up a crowdfunding campaign, go on social media, create a landing page, ask for customer feedback, send emails and so on. Get their opinions on the niche.
Summary
T-shirt printing is a great opportunity to spread brand awareness, connect people, and get people interested in you. A great way to get results is to focus on niche markets that fit with your goals and products or services. You can focus your messaging, your giveaways and so on so that they are a lot more effective. With some of the above ideas you can better choose a niche market or two that you can be successful in. Enjoy focussing your printing efforts into something more productive.
